CL# 7 – The Difference Between Selling Yourself and Communicating Your Value: 6 Valuable Tips

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Engineers fail to recognize their own value and it is killing the industry.

We often think of engineers as shy introverts who like to crunch numbers. Instead, our work touches everyone in the world, regardless of where they live. Think about that.

If we continue to undermine our work, our profession will continue to lose thousands of people every year.

Here are 6 ways we can communicate our value:

Tip #1: Understand the importance of your hard skills

It all starts with knowing what you can do as an engineer.

What unique set of skills do you have that help millions of people every day?

Tip #2: Master your unique value proposition

Describe your value to your audience (the general public) and how you are different.

If people don't know how you are affecting their lives, they won't value what you do.

Tip #3: Be visible

Becoming a great speaker or writer is a powerful way to become more visible.

Share more of what you are doing online and within your company.

Tip #4: Build your brand

Create your own narrative and be authentic. Building a brand is the best way to do this.

Present facts about your skills and how they change the lives of others in a fun and engaging way.

Tip #5: Be authentic

People are attracted to people. Be yourself.

We all have a unique set of skills that others value.

Tip #6: Know your skills

Lastly, know what kind of problems you are solving.

As engineers, we are problem solvers. Dive deeper into what you can do to make others' lives better.

♥️ This Week's Favorites

📚 Reading –

Think Like a Rocket Scientist: Simple Strategies You Can Use to Make Giant Leaps in Work and Life: I just started reading this book last week, but I love it so far. It is a great combination of space knowledge and application to work and life. The author gives great examples and guides you through the challenges he has also faced.

⚙️ Tools –

Notion: I have talked a ton about Notion, but I feel like I have been rediscovering how to use it in the past few weeks. I have made better use of it by simplifying the process and making the most of its new features. Would you like me to create more Notion content?

🔗 Resources –

M1 Finance:* Investing in your future should be high on your priority list. With M1, you have a custom and intuitive investing platform to meet your needs. Even if you are new to investment, their custom “Pies” will get you started. As an Engineering our Future listener, you receive $30 dollars to invest when you fund your account with $100. Start investing in your future now.

🤔 Pondering –

Quit the wrong stuff. Stick with the right stuff. Have the guts to do one or the other.

From The Dip: A Little Book That Teaches You When to Quit (and When to Stick) by Seth Godin resurfaced using Readwise


See you again next week…

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